Top 5 Consumer Finance Apps on Android in Ghana Q4 2023

Throughout Q4 2023, the top consumer finance apps on the Android platform in Ghana displayed varied performance in terms of downloads and active user metrics. Below is a detailed analysis of these trends.

GCB Mobile App from GCB Bank PLC saw fluctuating download numbers throughout the quarter. Starting strong with 19.9K downloads in the last week of September, the app experienced a dip to 6.9K the following week. However, it rebounded multiple times, peaking again at 19.6K in the last week of October. The quarter ended with a notable increase, reaching 12.2K downloads in the final week of December.

Fidelity Mobile Banking maintained a relatively stable download rate. Downloads hovered around 3.3K for most weeks, with slight variations. The highest download count was 3.4K in the last week of October, while the lowest was 2.4K in the final week of December. Active user numbers showed minor fluctuations, starting at 31.1K and gradually declining to 28.2K by the end of the quarter.

Ecobank Mobile App experienced a consistent downward trend in downloads. Starting at 2.6K downloads in late September, the numbers gradually decreased to 1.5K by the end of December. Active user trends followed a similar pattern, beginning at 19.4K and decreasing to 17.3K by the quarter's end.

SC Mobile Ghana from Standard Chartered Bank PLC had notable fluctuations in both downloads and active users. Downloads started at 5.3K in late September, dipped to 408 in mid-November, and then surged to 4K in late December. Active users showed a decreasing trend from 90.1K at the start of the quarter to 64.8K by the end.

EMI Calculator - Loan Planner from Innometrics Enterprise, a relatively new entrant, saw its downloads peak at 1.4K in late October, with a subsequent decline to 973 in early November.

These insights are based on data from Sensor Tower. For more comprehensive analytics and trends, visit Sensor Tower.